What is site traffic?

If we type define site traffic in google. We'll find these definitions

• A measure of the volume of electronic files (text, graphic, multimedia) distributed by a website and/or the number of visitors to the site. Typical measurement techniques are hits per file, page views, user sessions, or unique users.
  
  www.airage.com/aa/webads101_2.asp
  
• The amount of activity on a Web site. This is usually measured in page views or visitors. Top
  
  www.zeff.com/learn/glossary.html
  
• An ambiguous term. Some consider the number of unique visitors during a given period to be a site's traffic. Others consider it the number of page views during a given period (usually a month).
  
  webweevers.com/glossary3.htm
  

And if we type define web traffic in google. Google will give you this definitions:

• The number of visitors to a Web site.
  
  www.epowermark.com/glossary.htm
  
• The amount of activity and a website; usually measured in visitors or page views.
  
  www.esc.edu/personal/klf/kftest.nsf/webpages/handout.html
  
• Web traffic is the amount of data sent and received by visitors to a web site. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. ...
  
  en.wikipedia.org/wiki/Web_traffic
  

Moreover, wikipedia.org says in its article Web traffic, "Web traffic is measured to see the popularity of web sites and individual pages or sections within a site."

The following types of information are often collated when monitoring web traffic (http://en.wikipedia.org/wiki/Web_traffic) :

• The number of visitors
  
• The average number of page views per visitor – a high number would indicate that the average visitors go deep inside the site, possibly because they like it or find it useful. Conversely, it could indicate an inability to find desired information easily.
  
• Average visit duration – the total length of a user's visit
  
• Average page duration – how long a page is viewed for
  
• Domain classes – all levels of the IP Addressing information required to deliver Webpages and content.
  
• Busy times – the most popular viewing time of the site would show when would be the best time to do promotional campaigns and when would be the most ideal to perform maintenance
  
• Most requested pages – the most popular pages
  
• Most requested entry pages – the entry page is the first page viewed by a visitor and shows which are the pages most attracting visitors
  
• Most requested exit pages – the most requested exit pages could help find bad pages, broken links or the exit pages may have a popular external link
  
• Top paths – a path is the sequence of pages viewed by visitors from entry to exit, with the top paths identifying the way most customers go through the site
  
• Referrers; The host can track the (apparent) source of the links and determine which sites are generating the most traffic for a particular page.
  

With the explanation above, we could say that site traffic could analyze how popular is our web.

Actually my research is about How to build an e-radio as one of tools in Customer Relationship Management (CRM). Francoise Tourniaire, in his book "Just Enough CRM" (2003) said, "The CRM name and abbreviation were invented specifically to refer to the then-emerging class of tools that automate the customer-contact functions."

Other definition of CRM, based on Wikipedia, is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer information.

Professor Adrian Payne, in his book "HANDBOOK OF CRM: Achieving Excellence in Customer Management" said, CRM is a business approach that seeks to create, develop and enhance relationships with carefully targeted customers in order to improve customer value and corporate profitability and thereby maximize shareholder value.

In the same book, Professor Adrian Payne classify CRM into three types:

First type: Operational CRM– This is the area that is concerned with the automation of business processes involving front-office customer contact points. These areas include sales automation, marketing automation and customer service automation. Historically, operational CRM has been a major area of enterprise expenditure as companies develop call centers or adopt sales force automation systems.CRM vendors focus on offering an increasingly wide range of operational CRM solutions.

Second type: Analytical CRM – This involves the capture, storage, organization, analysis, interpretation and use of data created from the operational side of the business. Integration of analytical CRM solutions with operational CRM solutions is an important consideration.

Third type: Collaborative CRM – This involves the use of collaborative services and infrastructure to make interaction between a company and its multiple channels possible. This enables interaction between customers, the enterprise and its employees.

I hope we'll discuss this problem again in the next articles :) . See you soon.

Mara Bandung Radio is one of the Indonesian radio stations which has used internet radio (e-radio) as tool of broadcasting. But the e-radio is not been maximize yet. The use of this e-radio is only to relay the frequency of radio station for several towns in West Java.

In the other side, some e-radio (such as MQ FM, Prambors radio, and Radio Tarbiyah), are used as a tool to maintain (or to get) the listeners who live outside radio-conventional service area.

Several method have been conducted -such as advertise it in Mara Bandung Radio (conventional) Station, put the website link at letterhead, and advertise it in mass media, but it did not give significant result. The site traffic has shown it. There are less than ten users that access the e-radio a day. This is not good condition.

The popularity of marabandung radio is also in bad condition. Chart below will show how poor is Marabandung's popularity in Internet based on Google Search result. The data took in April 19 2007, 11:26 AM (GMT +7)

(Radio Name, Google Search Result, Color) MQ FM-3,620-Green; Prambors -832-Orange; Radio Tarbiyah-9,540-Blue; Marabandung-293-Red.

You know what? I am trying to solve this problem(s). :) . Give me your prayer, hehhhe